Why I Don't Do Video Marketing

Don't Do Video Marketing  

This is the 3rd post in a series of seventeen posts I’m doing following Kim Roach’s list post of “17 Copy-And-Paste Blog Post Templates“. You can see all the posts from this series on my blogging challenges page.

You can find me all over the Internet, I like to be everywhere my readers and potential readers are. That includes forums, question and answer websites, blogs (through comments and guest posts), contests, social media, social bookmarking and quite a few other places.

The one place I’m not and really don’t plan on going is into video marketing.

Don’t get me wrong, I can see how great video marketing is, heck, I can even say that I don’t doubt it’s probably one of the most converting means of marketing in the world, but I still won’t do it. Even if there are easy ways to do marketing via video.

The main reason why I don’t do video marketing, is that is isn’t for me, and nothing is for everyone!

I don’t like doing things that I don’t appreciate myself. Every project I have started that was for myself and not for a client, has been done with tools I enjoy using and has been about things I love. I really believe that if you want to be successful it’s not just about making money, but about making it in a manner that you can enjoy.

I love the Internet and marketing on it.

I read about 10-20 posts a day about the subject, but if you ask me the last time I’ve watched a video on Internet marketing, I can honestly tell you I don’t remember, it must have been over a year ago.

If I don’t watch other people’s Internet marketing videos, how can I make my own and expect others to watch it. I don’t like making my own videos, and I’m not just talking about me being in them, I mean making videos at all. It really isn’t something that interests me to do, so I don’t do, afterall my end goal is to make a living online doing things I love, not just doing things because they work.

Some will argue that I’m missing out on getting easy traffic through video marketing, and I won’t argue against that because I believe it’s absolutely true, and I’ve outsourced video marketing for some of my clients, because their needs come before mine, but I will never do it on my own, and I’m not sure I would even outsource it for my own projects, but it could happen down the line.

I have so many untapped ways of creating traffic for my projects, I rather concentrate on those, for now anyways.

The only reason I wrote a post like this, is because it was the third post template on the list, and I have to say, as I wrote and researched it, I started saying to myself: “maybe I should do video marketing by outsourcing the parts I don’t like, like I do for my clients”.

What do you think?

Do you do video marketing?

What do you like and not like about it?

About Jamie Northrup

I’m a 30 year old Canadian web consultant based in Montreal. I have been working online since 1995 and have experience in web development, web design, e-commerce, eBay, social networking and online marketing. Check out my about me page.

View all posts by Jamie Northrup →

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72 Comments to “Why I Don't Do Video Marketing”

  1. Angie Nelson

    Mar-01-2012

    3:25 PM

    I don’t do video marketing either, Jamie. In the amount of time it takes me to stress about it, do 15 retakes, edit it, etc. I could have written 15 guest posts and done some valuable social networking. It just isn’t my thing.

    Reply
  2. Jamie

    Mar-01-2012

    6:42 PM

    I hear ya! It takes a lot to convince me to watch any video…

    Reply
  3. D

    Mar-01-2012

    6:45 PM

    Um, to be honest I don’t do video marketing because I have no idea what it is or how it would benefit my blogging life. I did learn a lot about you in your post and the fact that you read 20-30 posts per day is impressive.

    Reply
  4. Susie My SoCal Life

    Mar-01-2012

    10:35 PM

    I’m not a fan of video marketing either. Doesn’t keep my interest

    Reply
  5. Starlene

    Mar-02-2012

    1:25 AM

    I have put together a few video blogs and they are time consuming so I probably not venture into video marketing. I think the guys and gals who do video marketing have huge followings so it is probably worth their while.

    Reply
  6. Brooke

    Mar-02-2012

    2:01 AM

    I don’t do video marketing, I don’t think it is for me either, I totally agree with your statement “if you want to be successful it’s not just about making money, but about making it in a manner that you can enjoy.”

    Reply
  7. Jill

    Mar-02-2012

    2:28 AM

    I have to admit I’ve been starting to think about video marketing lately. I think it’s a really personal thing. As you say if you don’t watch them yourself, then why would you make one I like watching them – I’m quite a visual person, so I figure I enjoy them, so others would too and it’s worth looking into!

    Reply
  8. kristin

    Mar-02-2012

    7:33 AM

    I’ve seen some good videos and some bad ones, so I can see where you’re coming from, but I do like the change of pace for the reader/watcher and the creator.
    The important thing is to know what works for you and what doesn’t though, right?

    Reply
  9. Carolynn @mylittlebitoflife.com

    Mar-02-2012

    3:04 PM

    I really liked the part where you said you want to do what you love and not just the things that work. Great philosophy!

    Reply
  10. Katy @ Experienced Bad Mom

    Mar-02-2012

    3:10 PM

    “If I don’t watch other people’s Internet marketing videos, how can I make my own and expect others to watch it.” – I like that honesty! Stay true to yourself and you will go far. Good luck to you in your ventures.

    Reply
  11. Eschelle

    Mar-02-2012

    7:29 PM

    I rarely ever watch anyone’s videos, sometimes I do but I have to be in that mood. I certainly tried to go down the video route and found it foreign feeling and awkward.

    Reply
  12. Layne Lanpher

    Mar-02-2012

    8:45 PM

    I am not a big internet video person – I’ve never gotten in to YouTube or other video sites. I’d rather read it than watch it.

    Reply
  13. Easy2Save

    Mar-03-2012

    4:25 AM

    I know I could review many more products on my blog if I used video but like you I have no interest in it. I have never watched one and most likely never will.

    Reply
  14. Judith

    Mar-03-2012

    7:01 AM

    I don’t come across video marketing very often. Mainly, it’s trailers for new books (I am a book blogger). I sometimes look at them but I rather have a description of a book and its cover.

    The problem with videos is that I have no patience for them. Longer than 3 minutes? I won’t even bother. 1-1.5 minutes is my max. Even so, I often skip them.

    Reply
  15. Kathy (Kangaroo Mama)

    Mar-03-2012

    8:08 AM

    Totally agree with your philosophy that you have to do what you love. If you love and believe in what you do, it will show in your work. Just because something makes money doesn’t mean you have to jump in on that boat with the others. There will be a different one for you-could be a better one! Thanks for sharing your posting!

    Reply
  16. Dawn Storey

    Mar-03-2012

    6:17 PM

    I like the fact that you’re focusing on doing the things you love to do, instead of the things you’re “supposed” to do. More power to you!

    Reply
  17. Jamie

    Mar-03-2012

    7:17 PM

    I am indifferent regarding the issue. It seems to me that there is a time and place for everything. I won’t be personally doing it, but I could see how someone might want to.

    Reply
  18. Robin

    Mar-03-2012

    7:32 PM

    Bless you for not doing things you don’t appreciate yourself. I wish more people who are trying to sell things thought this way!

    My students prefer video everything. If they have a choice of reading a short text or watching a several-minute video, they will choose the video. I guess I’m a much faster reader than they are, but I have to agree with Judith that I don’t have enough patience to sit through several minutes when I can get what I need from scanning a text.

    Give me a beautiful magazine ad or well crafted TV commercial and you’ve got me.

    Reply
  19. Katie

    Mar-03-2012

    11:25 PM

    I’ve never done any video posts, but did recently sign up for a review that required a video. I don’t know if I got it yet, but I figured I should try it out at least once to see if I like it or if it is just too much work for me.

    Reply
  20. Clarinda

    Mar-04-2012

    12:41 AM

    I don’t like video marketing. The video would have to be REALLY REALLY interesting looking for me to click and watch.

    Reply
  21. Pawel Reszka

    Mar-04-2012

    10:54 AM

    Jamie, I know what you mean. I became numb to sales videos over the past year or so. When I land on a page with a video that plays automatically I immediately close it unless it’s from someone I trust. I have noticed lately though that if the video is on Youtube I am more likely to watch it than if it’s hosted on the person’s website.

    Reply
  22. Julie

    Mar-04-2012

    1:47 PM

    There are those of us who basically cannot watch a video because of our interenet connection. Even if I could, I would much rather read than watch. That way I am at my own pace and not having to try to back up to rewatch parts.

    Reply
  23. Glenda Cates

    Mar-04-2012

    2:47 PM

    I do not do it either and I know I should but it is not me and I do not even watch others videos who do it so to me it is easier and simpler to just write the review and grab some pictures off the site and post it although I know I need to take my own pictures for the reviews and now that I can afford a good camera I will at least start to do that.

    Reply
  24. Mrs. Accountability

    Mar-04-2012

    3:43 PM

    No video marketing for me either. I personally don’t like to sit and watch videos so I wouldn’t want to spend time making them. Interesting perspective.

    Reply
  25. Brett Martin

    Mar-04-2012

    4:27 PM

    i don’t do much with video. i’ve had to and i was so nervous people would laugh at my voice or something- turns out, no one really watched it anyway!!

    Reply
  26. Daily Citron

    Mar-04-2012

    6:43 PM

    I don’t do video marketing either, although I’m considering getting into it because many people are visual and aural learners, not read-write learners. I’d like to hit as wide a variety of people as possible. Nonetheless, it does seem like a drag to have to produce the videos.
    -Viva recently posted Homemade Pizza Dough

    Reply
  27. Lisa

    Mar-04-2012

    8:17 PM

    I have not done video marketing yet, but I am getting ready to make a few You Tube videos.
    It is easier to show some of my organizational ideas than write them.

    :)
    lisa

    Reply
  28. Samuel

    Mar-04-2012

    8:40 PM

    I don’t know, Jamie.

    I like videos a lot, and videos somehow help see things more visually.

    I mean it isn’t hard to make a video, don’t know how this is hard?

    I guess you do whatever you like and what brings you results.

    Reply
  29. kelli

    Mar-04-2012

    9:07 PM

    I don’t do video marketing either, and I just realized through your post it’s because I don’t watch them!
    Thanks for a post full of insight.

    Reply
  30. andrea

    Mar-05-2012

    3:50 PM

    in my particular blog genre (couponing), i don’t see myself doing any kind of video at any point…

    Reply
  31. Lou Lou

    Mar-05-2012

    4:02 PM

    Video marketing. Hmm I don’t actually watch too much of them, they don’t seem to interest me for some reason, so I am guess I’m with you on that one..

    Reply
  32. Amanda

    Mar-05-2012

    7:39 PM

    I rarely watch videos, either. I’m a book blogger, so I see a lot of book trailers. I never watch them. I’ve made a couple of videos for my blog, but they’re of my son singing or doing something cute and they’re *short*. I’ve never thought about making a video for any other reason.

    Reply
  33. life just saying

    Mar-05-2012

    9:42 PM

    I don’t do videos either, however, I do see the advantages, and may one day consider doing so, when I decide what my blog is going to be when it grows up.

    Reply
  34. Adelina priddis

    Mar-05-2012

    9:50 PM

    I like that you stick with what you enjoy. I’ve seen an influx in video blogging, and I rarely watch any of them. It’s just not for and my blog at all

    Reply
  35. Emily

    Mar-05-2012

    10:10 PM

    I am just getting started blogging, so I have not done any videos yet.I wouldn’t rule it out, but it sounds too tough right now.

    Reply
  36. Anjanette

    Mar-05-2012

    11:35 PM

    It’s hard to do something well if you’re not interested in it. I definitely agree that focusing more on some things can be more beneficial than losing your focus trying to manage everything at once.

    Reply
  37. Allyson @ A Heart for Home

    Mar-06-2012

    8:46 AM

    I’m mostly a mommy blogger, so I can imagine that I’d have to do a lot of retakes with four kiddos at home all day! Maybe sometime I’ll try a vlog, but I would need to be okay with it not being perfect.

    Reply
  38. Corinne Rodrigues

    Mar-06-2012

    11:12 AM

    Since my blog is in the personal development space, videos are something that people do like – however, I don’t know how to make them ;)

    Reply
  39. Keep It Thimble

    Mar-06-2012

    6:42 PM

    I haven’t explored video marketing, but I can tell you as a consumer I rarely watch videos. I find that I can get just as much information (and more quickly) by reading about it.

    Reply
  40. Kecia

    Mar-06-2012

    9:54 PM

    I don’t care for video marketing either. I don’t have any fancy equipment, skills, or time to film, retake multiple times, and edit the video to make it decent for public viewing. I’d much rather write down what I need to say…and when it comes to watching videos, I only care to watch for my entertainment and not education.

    Reply
  41. Shelly

    Mar-06-2012

    10:09 PM

    If I am trying to learn something new if I can find a video to show me how I can do better with it than reading the instructions. I have to be able to picture the instructions I am reading to be able to comprehend it well so I prefer videos in for that purpose. But I don’t know if I would like to do a vlog myself. It seems like it would be a lot of retaking and editing. I can barely get a picture for my blog without my son sneaking in. So I can’t image what it would be like with a vlog post.

    Reply
  42. Tracy @ usingtimewisely.com

    Mar-06-2012

    11:16 PM

    Jaime, I’m with you. I don’t watch, and I do not participate in video marketing. Glad it works for others, but being on camera is not a valuable use of my time – right now.

    Reply
  43. Mary @ The Mommy Job

    Mar-06-2012

    11:48 PM

    Jamie, I’m new to blogging so I’m currently focusing on other areas instead of video. i have seen a few sites that use videos on thier blogs and they work well but I’m not sure if that’s the norm.

    Reply
  44. Dianna@practicingfrugal

    Mar-07-2012

    12:38 AM

    I don’t care for video marketing at all.

    Reply
  45. Deedra

    Mar-07-2012

    8:06 AM

    I don’t like videos. If I wanted to watch a commercial, I’d go turn on the tv.

    Reply
  46. Kerry

    Mar-07-2012

    9:09 AM

    As someone who lives in what I like to call a dead zone for internet service, I don’t watch videos on the internet at all. Why? Well the internet I have is super slow when it comes to streaming videos- who wants to watch 2 seconds and then wait 4 minutes while it loads another 2 seconds? It also sucks up my internet. We ALWAYS go over our internet usage and end up paying extra every month. We have no other options- we have searched out every possible opportunity for the past 6 years only to hear the word No more times than I wish to count.

    Kudos to you for staying true to yourself.

    Reply
  47. Britni @ Our Eventual Homestead

    Mar-07-2012

    9:51 AM

    My husband thinks it would be fun to do a few how-to videos for the blog but I’m not convinced. I’m not sure I want to be in the video and I’m pretty sure I don’t want to edit the video. Maybe he’ll convince me someday :)

    Reply
  48. Suzy Myers

    Mar-07-2012

    10:40 AM

    I’m not into video marketing either. I’ve been told it’s the way to go, but I have a high “resistance to change” factor. Ha!

    suzy

    Reply
  49. Jeanette

    Mar-07-2012

    11:27 AM

    I had to do a vlog series for a review, including an intro. It was so awkward, I don’t think I would do it again!

    Reply
  50. Becca@CreatingFamilyConnections

    Mar-07-2012

    4:34 PM

    I don’t do video marketing. I don’t think it’s something I would be interested in. But I do like photography. :)

    Reply
  51. Krystle

    Mar-07-2012

    5:01 PM

    I rarely watch video marketing videos. I just don’t see me doing them either. I’m not really a being in video type of person.

    Reply
  52. Wendy

    Mar-07-2012

    6:01 PM

    I’ve thought about adding a vlog to my site, but it totally intimidates me.

    Wendy
    Around My Family Table

    Reply
  53. Erin

    Mar-07-2012

    8:39 PM

    I think you are on to something…personally, I don’t usually like taking the time to watch these videos. I can usually read a post in a shorter amount of time, which is what I like to do anyways.

    Reply
  54. Katie

    Mar-07-2012

    9:16 PM

    I don’t like video marketing either. Definitely something I’d never do.

    Reply
  55. Just Jaime

    Mar-07-2012

    10:03 PM

    Do what you love, love what you do! I totally agree. We used to link up to a lot of link up parties and it got SO tiring, I didn’t even care about the drop off in blog traffic as long as I didn’t have to link up to those blasted parties anymore!

    Reply
  56. Michelle

    Mar-07-2012

    10:09 PM

    I haven’t been around long enough to know about video marketing. But I’m not into watching them either.

    Reply
  57. Stephanie @ One Sleepy Mom

    Mar-07-2012

    10:51 PM

    I hate video marketing. Nothing worse than trying to load a webpage that won’t load because some jerk is talking. I would never be in a video either, simply because the camera adds ten pounds, and who wants that? I don’t think it’s for everyone either. Good for you for standing by your principles.

    Reply
  58. Carrie

    Mar-08-2012

    10:31 AM

    I haven’t tried video marketing and don’t think I will. I generally don’t watch others’ videos (who has the time?), so I haven’t really been convinced of its usefulness to me. Thanks for sharing your thoughts!

    Reply
  59. Maura

    Mar-08-2012

    3:14 PM

    I feel too overwhelmed to add videos to marketing. But I guess I just don’t know enough about it yet to tackle whether or not I’ll jump on board.

    Reply
  60. Yannie

    Mar-08-2012

    5:01 PM

    Neither do I.

    I hate it when I open a page and there comes a video. I find it annoying so why waste time.

    Reply
  61. Marian

    Mar-08-2012

    5:03 PM

    I think some videos are scam and some seems a total lie so I don’t really pay attention in it.

    Reply
  62. marye~

    Mar-08-2012

    5:31 PM

    I’m not into video marketing either.

    Reply
  63. See You In the Garden

    Mar-09-2012

    12:00 AM

    I don’t do it and there is only one person I have seen do it.
    Do I pay attention? Sometimes.
    Do I like it? Sometimes. Being that I’m a fast reader I would rather read what is being said. If I wasn’t so fast at it, then perhaps I would appreciate the video more. Some people just relate better that way.
    So, will I do it? No. I don’t have the equipment, it doesn’t fit what I am doing (I don’t think) and I would much rather post pictures than videos.

    Reply
  64. Stacie

    Mar-09-2012

    2:01 AM

    While I do enjoy watching videos on occasion, I’m not into recording videos of my own. Takes too much time, and I always look goofy. ;)

    Reply
  65. jenivieve

    Mar-10-2012

    1:09 AM

    not big on it either. i see why it is important but it just isnt for me!

    Reply
  66. Heather @ My Mothermode

    Mar-12-2012

    9:30 AM

    When considering making my own videos for my blog, I see background clutter and messy hair and hear children’s noise. Also, the retakes would take up all my time and drive us all crazy in the process! Linking to other videos is the best way to go.

    Reply
    • Heather @ My Mothermode

      Mar-12-2012

      9:32 AM

      Also meant to mention that I recently gave up a good traffic source as well because I really hated laboring over those posts. Better to do what we love in this short life.

      Reply
  67. Amber--JadeLouise Designs

    Mar-13-2012

    11:14 PM

    I just don’t like the video marking as much. I am not a fan of vloggers either. I mean, don’t get me wrong, an occasional video here and there is great, but the constant videoing and seeing their antics, habits, speaking patterns, rambling sentences (which it seems a lot of Videos are); it just drives me nuts! I prefer the written word, where I can usually read it faster than they say it. I don’t have time to sit and watch a 30 minute video, when I could read basically the same thing, which is probably edited better, better written, better grammar, and less annoying in about 5 minutes!

    Reply
  68. Eleni Poulakou

    Mar-15-2012

    4:31 PM

    Funny! I was thinking about creating a short self-promotional video for my business. On the other hand, I’m a writer, and this would be a live, first-hand testimonial about my script writing abilities. But you’re right, it is time consuming…

    Reply
  69. Karen Steffano

    Apr-01-2012

    7:42 AM

    As a consumer, I hate video marketing. I just switch off and start surfing other pages while trying to watch the video. It takes too long – I can absorb the info easier and faster if I read it rather than have someone tell it. I see them as a huge waste of my time. I hate webinars for the same reason.
    If an email contains a video, I usually just delete it.
    Every single video I have tried to watch, I lose interest after the first minute. Why can’t marketers send the written form for people like me, I want the info, but can’t be bothered with the length of time it takes to watch the video.
    I am a speed reader, so reading is much quicker and I absorb the info better. Would you know, I was actually watching one of these marketing videos when I typed “I hate video marketing” into google and found your post. Ha!

    Reply
  70. Ana Hoffman

    Apr-10-2012

    5:14 PM

    I hear you, Jamie – we certainly can’t be experts in everything.

    I was big on YouTube when I first started.

    Now however, I just upload the videos I do for my blog and never market them in any way, yet I still get a few hundred visitors from YT per day.

    Reply

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