Why I Don't Do Video Marketing

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This is the 3rd post in a series of seventeen posts I’m doing following Kim Roach’s list post of “17 Copy-And-Paste Blog Post Templates“. You can see all the posts from this series on my blogging challenges page.

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You can find me all over the Internet, I like to be everywhere my readers and potential readers are. That includes forums, question and answer websites, blogs (through comments and guest posts), contests, social media, social bookmarking and quite a few other places.

The one place I’m not and really don’t plan on going is into video marketing.

Don’t get me wrong, I can see how great video marketing is, heck, I can even say that I don’t doubt it’s probably one of the most converting means of marketing in the world, but I still won’t do it. Even if there are easy ways to do marketing via video.

The main reason why I don’t do video marketing, is that is isn’t for me, and nothing is for everyone!

I don’t like doing things that I don’t appreciate myself. Every project I have started that was for myself and not for a client, has been done with tools I enjoy using and has been about things I love. I really believe that if you want to be successful it’s not just about making money, but about making it in a manner that you can enjoy.

I love the Internet and marketing on it.

I read about 10-20 posts a day about the subject, but if you ask me the last time I’ve watched a video on Internet marketing, I can honestly tell you I don’t remember, it must have been over a year ago.

If I don’t watch other people’s Internet marketing videos, how can I make my own and expect others to watch it. I don’t like making my own videos, and I’m not just talking about me being in them, I mean making videos at all. It really isn’t something that interests me to do, so I don’t do, afterall my end goal is to make a living online doing things I love, not just doing things because they work.

Some will argue that I’m missing out on getting easy traffic through video marketing, and I won’t argue against that because I believe it’s absolutely true, and I’ve outsourced video marketing for some of my clients, because their needs come before mine, but I will never do it on my own, and I’m not sure I would even outsource it for my own projects, but it could happen down the line.

I have so many untapped ways of creating traffic for my projects, I rather concentrate on those, for now anyways.

The only reason I wrote a post like this, is because it was the third post template on the list, and I have to say, as I wrote and researched it, I started saying to myself: “maybe I should do video marketing by outsourcing the parts I don’t like, like I do for my clients”.

What do you think?

Do you do video marketing?

What do you like and not like about it?

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71 Comments

  1. I don’t do video marketing either, Jamie. In the amount of time it takes me to stress about it, do 15 retakes, edit it, etc. I could have written 15 guest posts and done some valuable social networking. It just isn’t my thing.

  2. I hear ya! It takes a lot to convince me to watch any video…

  3. Um, to be honest I don’t do video marketing because I have no idea what it is or how it would benefit my blogging life. I did learn a lot about you in your post and the fact that you read 20-30 posts per day is impressive.

  4. I’m not a fan of video marketing either. Doesn’t keep my interest

  5. I have put together a few video blogs and they are time consuming so I probably not venture into video marketing. I think the guys and gals who do video marketing have huge followings so it is probably worth their while.

  6. I don’t do video marketing, I don’t think it is for me either, I totally agree with your statement “if you want to be successful itโ€™s not just about making money, but about making it in a manner that you can enjoy.”

  7. I have to admit I’ve been starting to think about video marketing lately. I think it’s a really personal thing. As you say if you don’t watch them yourself, then why would you make one I like watching them – I’m quite a visual person, so I figure I enjoy them, so others would too and it’s worth looking into!

  8. I’ve seen some good videos and some bad ones, so I can see where you’re coming from, but I do like the change of pace for the reader/watcher and the creator.
    The important thing is to know what works for you and what doesn’t though, right?

  9. I really liked the part where you said you want to do what you love and not just the things that work. Great philosophy!

  10. “If I donโ€™t watch other peopleโ€™s Internet marketing videos, how can I make my own and expect others to watch it.” – I like that honesty! Stay true to yourself and you will go far. Good luck to you in your ventures.

  11. I rarely ever watch anyone’s videos, sometimes I do but I have to be in that mood. I certainly tried to go down the video route and found it foreign feeling and awkward.

  12. I am not a big internet video person – I’ve never gotten in to YouTube or other video sites. I’d rather read it than watch it.

  13. I know I could review many more products on my blog if I used video but like you I have no interest in it. I have never watched one and most likely never will.

  14. I don’t come across video marketing very often. Mainly, it’s trailers for new books (I am a book blogger). I sometimes look at them but I rather have a description of a book and its cover.

    The problem with videos is that I have no patience for them. Longer than 3 minutes? I won’t even bother. 1-1.5 minutes is my max. Even so, I often skip them.

  15. Totally agree with your philosophy that you have to do what you love. If you love and believe in what you do, it will show in your work. Just because something makes money doesn’t mean you have to jump in on that boat with the others. There will be a different one for you-could be a better one! Thanks for sharing your posting!

  16. I like the fact that you’re focusing on doing the things you love to do, instead of the things you’re “supposed” to do. More power to you!

  17. I am indifferent regarding the issue. It seems to me that there is a time and place for everything. I won’t be personally doing it, but I could see how someone might want to.

  18. Bless you for not doing things you don’t appreciate yourself. I wish more people who are trying to sell things thought this way!

    My students prefer video everything. If they have a choice of reading a short text or watching a several-minute video, they will choose the video. I guess I’m a much faster reader than they are, but I have to agree with Judith that I don’t have enough patience to sit through several minutes when I can get what I need from scanning a text.

    Give me a beautiful magazine ad or well crafted TV commercial and you’ve got me.

  19. I’ve never done any video posts, but did recently sign up for a review that required a video. I don’t know if I got it yet, but I figured I should try it out at least once to see if I like it or if it is just too much work for me.

  20. I don’t like video marketing. The video would have to be REALLY REALLY interesting looking for me to click and watch.

  21. Jamie, I know what you mean. I became numb to sales videos over the past year or so. When I land on a page with a video that plays automatically I immediately close it unless it’s from someone I trust. I have noticed lately though that if the video is on Youtube I am more likely to watch it than if it’s hosted on the person’s website.

  22. There are those of us who basically cannot watch a video because of our interenet connection. Even if I could, I would much rather read than watch. That way I am at my own pace and not having to try to back up to rewatch parts.

  23. I do not do it either and I know I should but it is not me and I do not even watch others videos who do it so to me it is easier and simpler to just write the review and grab some pictures off the site and post it although I know I need to take my own pictures for the reviews and now that I can afford a good camera I will at least start to do that.

  24. No video marketing for me either. I personally don’t like to sit and watch videos so I wouldn’t want to spend time making them. Interesting perspective.

  25. i don’t do much with video. i’ve had to and i was so nervous people would laugh at my voice or something- turns out, no one really watched it anyway!!

  26. I don’t do video marketing either, although I’m considering getting into it because many people are visual and aural learners, not read-write learners. I’d like to hit as wide a variety of people as possible. Nonetheless, it does seem like a drag to have to produce the videos.
    -Viva recently posted Homemade Pizza Dough

  27. I have not done video marketing yet, but I am getting ready to make a few You Tube videos.
    It is easier to show some of my organizational ideas than write them.

    ๐Ÿ™‚
    lisa

  28. I don’t know, Jamie.

    I like videos a lot, and videos somehow help see things more visually.

    I mean it isn’t hard to make a video, don’t know how this is hard?

    I guess you do whatever you like and what brings you results.

  29. I don’t do video marketing either, and I just realized through your post it’s because I don’t watch them!
    Thanks for a post full of insight.

  30. in my particular blog genre (couponing), i don’t see myself doing any kind of video at any point…

  31. Video marketing. Hmm I don’t actually watch too much of them, they don’t seem to interest me for some reason, so I am guess I’m with you on that one..

  32. I rarely watch videos, either. I’m a book blogger, so I see a lot of book trailers. I never watch them. I’ve made a couple of videos for my blog, but they’re of my son singing or doing something cute and they’re *short*. I’ve never thought about making a video for any other reason.

  33. I don’t do videos either, however, I do see the advantages, and may one day consider doing so, when I decide what my blog is going to be when it grows up.

  34. I like that you stick with what you enjoy. I’ve seen an influx in video blogging, and I rarely watch any of them. It’s just not for and my blog at all

  35. I am just getting started blogging, so I have not done any videos yet.I wouldn’t rule it out, but it sounds too tough right now.

  36. It’s hard to do something well if you’re not interested in it. I definitely agree that focusing more on some things can be more beneficial than losing your focus trying to manage everything at once.

  37. I’m mostly a mommy blogger, so I can imagine that I’d have to do a lot of retakes with four kiddos at home all day! Maybe sometime I’ll try a vlog, but I would need to be okay with it not being perfect.

  38. Since my blog is in the personal development space, videos are something that people do like – however, I don’t know how to make them ๐Ÿ˜‰

  39. I haven’t explored video marketing, but I can tell you as a consumer I rarely watch videos. I find that I can get just as much information (and more quickly) by reading about it.

  40. I don’t care for video marketing either. I don’t have any fancy equipment, skills, or time to film, retake multiple times, and edit the video to make it decent for public viewing. I’d much rather write down what I need to say…and when it comes to watching videos, I only care to watch for my entertainment and not education.

  41. If I am trying to learn something new if I can find a video to show me how I can do better with it than reading the instructions. I have to be able to picture the instructions I am reading to be able to comprehend it well so I prefer videos in for that purpose. But I don’t know if I would like to do a vlog myself. It seems like it would be a lot of retaking and editing. I can barely get a picture for my blog without my son sneaking in. So I can’t image what it would be like with a vlog post.

  42. Jaime, I’m with you. I don’t watch, and I do not participate in video marketing. Glad it works for others, but being on camera is not a valuable use of my time – right now.

  43. Jamie, I’m new to blogging so I’m currently focusing on other areas instead of video. i have seen a few sites that use videos on thier blogs and they work well but I’m not sure if that’s the norm.

  44. I don’t care for video marketing at all.

  45. I don’t like videos. If I wanted to watch a commercial, I’d go turn on the tv.

  46. As someone who lives in what I like to call a dead zone for internet service, I don’t watch videos on the internet at all. Why? Well the internet I have is super slow when it comes to streaming videos- who wants to watch 2 seconds and then wait 4 minutes while it loads another 2 seconds? It also sucks up my internet. We ALWAYS go over our internet usage and end up paying extra every month. We have no other options- we have searched out every possible opportunity for the past 6 years only to hear the word No more times than I wish to count.

    Kudos to you for staying true to yourself.

  47. My husband thinks it would be fun to do a few how-to videos for the blog but I’m not convinced. I’m not sure I want to be in the video and I’m pretty sure I don’t want to edit the video. Maybe he’ll convince me someday ๐Ÿ™‚

  48. I’m not into video marketing either. I’ve been told it’s the way to go, but I have a high “resistance to change” factor. Ha!

    suzy

  49. I had to do a vlog series for a review, including an intro. It was so awkward, I don’t think I would do it again!

  50. I don’t do video marketing. I don’t think it’s something I would be interested in. But I do like photography. ๐Ÿ™‚

  51. I rarely watch video marketing videos. I just don’t see me doing them either. I’m not really a being in video type of person.

  52. I’ve thought about adding a vlog to my site, but it totally intimidates me.

    Wendy
    Around My Family Table

  53. I think you are on to something…personally, I don’t usually like taking the time to watch these videos. I can usually read a post in a shorter amount of time, which is what I like to do anyways.

  54. I don’t like video marketing either. Definitely something I’d never do.

  55. Do what you love, love what you do! I totally agree. We used to link up to a lot of link up parties and it got SO tiring, I didn’t even care about the drop off in blog traffic as long as I didn’t have to link up to those blasted parties anymore!

  56. I haven’t been around long enough to know about video marketing. But I’m not into watching them either.

  57. I hate video marketing. Nothing worse than trying to load a webpage that won’t load because some jerk is talking. I would never be in a video either, simply because the camera adds ten pounds, and who wants that? I don’t think it’s for everyone either. Good for you for standing by your principles.

  58. I haven’t tried video marketing and don’t think I will. I generally don’t watch others’ videos (who has the time?), so I haven’t really been convinced of its usefulness to me. Thanks for sharing your thoughts!

  59. I feel too overwhelmed to add videos to marketing. But I guess I just don’t know enough about it yet to tackle whether or not I’ll jump on board.

  60. Neither do I.

    I hate it when I open a page and there comes a video. I find it annoying so why waste time.

  61. I think some videos are scam and some seems a total lie so I don’t really pay attention in it.

  62. I’m not into video marketing either.

  63. I don’t do it and there is only one person I have seen do it.
    Do I pay attention? Sometimes.
    Do I like it? Sometimes. Being that I’m a fast reader I would rather read what is being said. If I wasn’t so fast at it, then perhaps I would appreciate the video more. Some people just relate better that way.
    So, will I do it? No. I don’t have the equipment, it doesn’t fit what I am doing (I don’t think) and I would much rather post pictures than videos.

  64. While I do enjoy watching videos on occasion, I’m not into recording videos of my own. Takes too much time, and I always look goofy. ๐Ÿ˜‰

  65. not big on it either. i see why it is important but it just isnt for me!

  66. When considering making my own videos for my blog, I see background clutter and messy hair and hear children’s noise. Also, the retakes would take up all my time and drive us all crazy in the process! Linking to other videos is the best way to go.

    • Also meant to mention that I recently gave up a good traffic source as well because I really hated laboring over those posts. Better to do what we love in this short life.

  67. I just don’t like the video marking as much. I am not a fan of vloggers either. I mean, don’t get me wrong, an occasional video here and there is great, but the constant videoing and seeing their antics, habits, speaking patterns, rambling sentences (which it seems a lot of Videos are); it just drives me nuts! I prefer the written word, where I can usually read it faster than they say it. I don’t have time to sit and watch a 30 minute video, when I could read basically the same thing, which is probably edited better, better written, better grammar, and less annoying in about 5 minutes!

  68. Funny! I was thinking about creating a short self-promotional video for my business. On the other hand, I’m a writer, and this would be a live, first-hand testimonial about my script writing abilities. But you’re right, it is time consuming…

  69. As a consumer, I hate video marketing. I just switch off and start surfing other pages while trying to watch the video. It takes too long – I can absorb the info easier and faster if I read it rather than have someone tell it. I see them as a huge waste of my time. I hate webinars for the same reason.
    If an email contains a video, I usually just delete it.
    Every single video I have tried to watch, I lose interest after the first minute. Why can’t marketers send the written form for people like me, I want the info, but can’t be bothered with the length of time it takes to watch the video.
    I am a speed reader, so reading is much quicker and I absorb the info better. Would you know, I was actually watching one of these marketing videos when I typed “I hate video marketing” into google and found your post. Ha!

  70. I hear you, Jamie – we certainly can’t be experts in everything.

    I was big on YouTube when I first started.

    Now however, I just upload the videos I do for my blog and never market them in any way, yet I still get a few hundred visitors from YT per day.

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